Last updated: February 2, 2024

Brooklyn Water Bagels (“us”, “we”, or “our”) operates the Brooklyn Water Bagels website (the “Service”).

This page informs you of our policies regarding the collection, use and disclosure of Personal Information when you use our Service.

We will not use or share your information with anyone except as described in this Privacy Policy.

We use your Personal Information for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible at https://www.brooklynwaterbagel.com

Information Collection And Use

We may collect personal information about you when you use the [Brooklyn Water Bagels App] (the “App”). The information we collect falls into three categories: 

(a) information you provide us; 

(b) information we collect through automated methods, and 

(c) information we collect from other sources. 

Generally, the provision of your personal information is voluntary.  However, there may be situations where the provision of your personal information is necessary to provide a service or is required by law.  Please note that in certain cases, we may be unable to provide you with our services unless you provide the information. We will let you know when the providing of your personal information is necessary. 

We may combine the information you provide us, with information that is collected through automated methods, and with information we receive from other sources.

We collect information you provide to us

You may provide us the following information:

  • personal details, such as your name, email address, phone number, date of birth (optional) and gender (optional), when you register with the App, enter one of our competitions, or contact us by phone or through our App;
  • transaction information, including information about the products you buy;
  • account information, such as your username or password (or anything else that identifies you) used to access our App or to buy or use our products and services;
  • profile information, including products and services you like, or times you prefer to visit us or the frequency you use the services; and
  • other personal information you choose to provide us when you interact with us.

We collect information through automated methods. 

We may use automated technology to collect information from your mobile device when you use our App.

 We may collect information about your:

  • internet protocol (IP) address;
  • date and time of access of our App;
  • name and URL of the file retrieved when you use our App;
  • mobile-device operating system;
  • type of mobile device and its settings;
  • unique device identifier (UDID) or mobile equipment identifier (MEID) for your mobile device;
  • device and component serial numbers;
  • advertising identifiers (for example, IDFAs and IFAs) or similar identifiers;
  • referring website (a site that has led you to ours) or application;
  • communications to us or regarding us on social media;
  • activity related to how you use our App, such as the sections you visit in our App;
  • the way you redeem points collected through your participation in any rewards program; and
  • the offers and any rewards program which you may choose to participate in using our App.

Precise geolocation data: If you give us your consent, we can collect your precise geolocation (latitude and longitude) from your device. The collection of your geolocation may occur in the background even when you aren’t using the services if the permission you gave us expressly permits such collection. If you decline permission for us to collect your precise geolocation, we will not collect it, and our services that rely on precise geolocation may not be available to you.

Our online services, App, and in-restaurant technology may collect information about the exact location of your mobile device or computer using geolocation and technology such as GPS, Wi-Fi, Bluetooth, or cell tower proximity.  For most mobile devices and computer systems, you will be requested to give your permission for McDonald’s to process this information.  You are able to withdraw your permission for us to collect this information by using the device or web-browser settings.  If you have any questions about how to prevent us from collecting exact information about your location, we recommend you contact your mobile-device service provider, the device manufacturer, or your web-browser provider.  Some online services and in-restaurant technology may not work properly without information about your location.

We collect information from other sources.

We may collect information about you from other companies and organizations, including public databases, social media platforms, or third-party partners such as analytics or marketing providers. We may also collect information that is publicly available. For example, we may collect public profile information about you when you interact with us through social media. We may also hold onto your communications to us or regarding us on social media.

We may combine the information you provide us, with information that is collected through automated methods, and with information we receive from other sources.

How we use the information we collect

We may use the information we collect in the following ways

To provide our services through the App:

  • provide you our App;
  • communicate with you about your orders, purchases or accounts with us, requests, questions and comments;
  • provide customer support, including to process any concerns about our App.
  • communicate with you about your account 
  • handle requests, questions, and comments
  • redeem the offers you choose each time;
  • manage your participation in any rewards program, meaning the collection of points and their redemption;

To market to you, improve our services through the App, and the following:

  • tell you about our products and services, competitions, offers, promotions or special events that we believe may interest you (if you give us permission to do so);
  • communicate with you about your offers and rewards programs, requests, questions, and comments;
  • personalize your experience on our App; 
  • manage our business, including developing new products and services, conducting consumer and operations research, and assessing the effectiveness of our sales, marketing, and advertising; 
  • use analytics and profiling technology to personalize your experience, deliver content (including advertising) tailored to your interests and how you use our App, manage our business, help diagnose technical and service issues, administer our App, identify users of our online services, identify a device for fraud prevention purposes, gather demographic information about our customers, and determine usage patterns of our services;
  • ensure the security of our networks and systems;
  • maintain, manage, and improve our products, offers, promotions, reward programs, the App and other technology; 

To comply with applicable law:

  • protect against, identify and prevent fraud and other crime, claims and other liabilities; 
  • comply with legal obligations and our policies; 
  • establish, exercise or defend a legal claim; and
  • monitor and report compliance issues.   

With your consent (where required by applicable law), we may use the information we collect for the following purposes:

  • to send you e-mails, or push notifications or about our products and services, competitions, offers, promotions or special events that we believe may interest you; and
  • provide location-based services.
  1. How we share the information we collect

We may use the information we collect about you in other ways, which we will tell you about upon collection or for which we will seek your consent.

 We may share your data as an essential part of being able to provide our services to you, as set out in this statement:

  1. Professional service providers, such as marketing agencies, advertising partners and website hosts who service us in turn to operate our business. We have partnered up with Plexure for the creation and maintenance of the App. 
  2. Credit reference agencies, law enforcement and fraud prevention agencies. 
  3. As directed by you to initiate a product or service. 
  4. Other companies that you may approve, such as social media sites (if you choose to link your accounts to us) or payment service providers.

In most circumstances we will not disclose personal data without consent. However there may be occasions where we might have to – e.g. with a court order, to comply with legal requirements and satisfy a legal request, for the proper administration of justice, to protect your vital interests, to fulfil your requests, to safeguard the integrity of the relevant websites operated by us or by such related entities or subsidiaries, or in the event of a corporate sale, merger, reorganization, dissolution or similar event involving us and/or our subsidiaries and related entities.

When we do share data, we do so on an understanding with the other entities that the data is to be used only for the purposes for which we originally intended . 

We have the right to use or share information as necessary to keep to any law, regulation or legal request, to protect our App and in-restaurant technology, to bring or defend legal claims, to protect the rights, interests, safety and security of our organization, our employees or franchisees, or members of the public, or in connection with investigating fraud or other crime, or violations of our policies.Cookies

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

We use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.


The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we discover that a child under 18 has provided us with Personal Information, we will delete such information from our servers immediately.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

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